1939 - Everyday Life

Everyday Life

Cup-sizing for brassieres is introduced by Warner Brothers of Bridgeport, Conn., whose designer Leona Gross Lax, 48, has adapted the concept innovated by Maidenform.

Paris couturière Madeleine Vionnet closes her Maison Vionnet at the outbreak of war. Now 63, she ran it for 2 years before the outbreak of World War I, reopened 20 years ago, and has become famous for her bias-cut designs that gave stretch to fabrics. Others will be quick to imitate her designs after the war.

Daisy Manufacturing Co. signs a formal licensing agreement October 6 with cartoonists Stephen Slesinger and Fred Harman to use their Red Ryder comic strip character for promoting a BB gun that looks like a real Western carbine (see 1889). The first Daisy 111-40 Red Ryder Western Carbines will go on sale next year at $2.95 each, and by the time the model is retired in 1954 some 6.5 million of the air rifles will have been sold.