1938 - Restaurants

Restaurants

The Dairy Queen fast-food chain has its beginnings August 4 at Kankakee, Ill., where Iowa-born store owner Sherwood Dick "Sherm" Noble, 30, offers semi-frozen soft ice cream produced by J.F. "Grandpa" McCullough, 67, and his son Alex, 40 (see Carvel, 1934). The McCulloughs started their Homemade Ice Cream Co. at Davenport in 1927, moved to the suburbs in the early 1930s, and with Noble's cooperation roll out an "All the Ice Cream You Can Eat for 10 Cents" promotion, dishing out 1,600 portions in 2 hours (see Dairy Queen, 1940).