1935 - Food And Drink

Food And Drink

Chicago advertising copywriter Leo Burnett, 44, turns the 1925 "giant" symbol of Minnesota Valley Canning Co. into the jolly "Ho Ho Ho" Green Giant; he colors the giant green, dresses him in leaves, and with eight associates starts a new advertising agency under his own name. Minnesota Valley will change its name to Green Giant Co. in 1950 as it becomes the largest U.S. canner of peas and corn.

U.S. food packers ship 240 million cases of canned goods, up from 160 million in 1931.

Polyethylene will find wide use in food packaging (see 1953); the antioxidant qualities of vitamin E will prove valuable in extending the shelf life of foods.

The U.S. Government sues Canadian distillers for $60 million in taxes and duties evaded during Prohibition. The amount will be lowered to $3 million, and Distillers Corp.-Seagram will pay half of it (see 1933; 1943).