1920 | Everyday Life
Everyday Life
Maybelline Co. introduces its first eyeshadow line to supplement its 3-year-old compact mascara, advertising it with the line, "Eyes that glow with enchantment." The company will introduce eyeliner in 1930, cake mascara in 1932, Ultra Lash in the 1960s.
Antoine de Paris creates the mannish shingle bob haircut that will replace the conventional bob introduced by dancer Irene Castle in 1914. Polish-born hairdresser Antek Cierplikowski, 35, calls himself Monsieur Antoine.
Hemlines rise on U.S. dresses; sleeves are shortened or eliminated as designers introduce long-waisted styles to give women a slender look.
The 19-year-old Hanes Hosiery Mill of Winston-Salem, N.C., quits making men's hosiery to concentrate on its fast-growing women's business; P. H. Hanes Knitting Co. expands its line to include undershirts, briefs, sleepwear, and knitted shorts.
The ratio of domestic servants to the general U.S. population is half what it was in 1890, partly because immigration has ebbed, partly because of new and better-paying employment alternatives. Middle-class women employ mostly day workers, who tend to be blacks rather than immigrants or native-born whites. Only relatively affluent households can afford live-in help.