The Paradox of Choice (Magill’s Literary Annual 1991-2005)
At a glance:
- Author: Barry Schwartz
- First Published: 2004
- Type of Work: Psychology
- Genres: Nonfiction, Psychology
- Subjects: Self-discovery, United States or Americans, Psychology or psychologists, Twenty-first century, Consumers or consumer rights, Happiness, Shopping, Self-revelations
The Paradox of Choice by Barry Schwartz, a social scientist at Swarthmore College, is itself a paradox. It presents detailed research in choice and decision-making conducted by psychologists, economists, market researchers, and decision scientists. It has a humorous, upbeat approach that will be absorbing to the general reader. The book provides “aha” experiences, a sense of new knowledge unfolding that is, at times, counterintuitive. It also offers justification for some underlying suspicions that readers may have held all along. Perhaps that is part of the power of this...
[The entire page is 1855 words long]
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