Yellow Press

Yellow Press,
term applied to unscrupulously sensational newspapers. In 1894 the New York World printed the first colored comic strip, Hogan's Alley, by R.F. Outcault, whose “bad boy” hero, the Yellow Kid, attracted subscribers by the cartoon and the novelty of color printing. Hearst's New York Journal employed Outcault (1896ff.), and from the sensational controversy between the two papers, both of which printed Yellow Kid serials, the term originated.