Variety

Variety ( 1905– ),
New York theatrical trade journal, founded and edited by Sime Silverman (1873–1933). It is distinguished not only for its impartial reporting of theatrical events, but also for a cynical humor expressed in its own faithful usage of the racy argot of Broadway. An example of this cryptic headline style may be noticed in an article which, discussing the unpopularity with rural audiences of pictures burlesquing their own lives, was headed: “Stix Nix Hix Pix.” For many years the tabloid has dealt also with films, radio, television, and music.