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Moral Politics (Magill’s Literary Annual 1997)

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Why is it that conservatives and liberals so often fail to understand each other? George Lakoff, a cognitive linguist at the University of California, Berkeley, has devoted his career to the study of how metaphorical concepts shape the way people think. In his most recent book, Moral Politics: What Conservatives Know That Liberals Don’t, Lakoff examines the role of metaphor in shaping political discourse. How do liberals and conservatives formulate their worldviews and political perspectives? Why have conservatives so effectively preempted moral claims in political discourse?...

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