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Media Unlimited (Magill’s Literary Annual 1991-2005)

During the 1960’s, the communication theorist Marshall McLuhan famously proclaimed that “The medium is the message.” No one (perhaps not even McLuhan himself) was quite sure at the time exactly what this resonant phrase meant, and since then the debate has continued without resolution, but for all the obscurity of explications and multiplicity of explanations, the famous phrase is clearly saying something very important about the media.

Todd Gitlin is among the most recent, and certainly one of the most perceptive observers to follow McLuhan’s trail, and in Media...

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