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Mass Media | Media Polls Positively Affect the American Political Process

Maurice Carroll, a former political reporter for the New York Times, is director of the Quinnipiac University Polling Institute in Hamden, Connecticut. In the following viewpoint he defends the use of opinion polls, including election polls, even though polling may sometimes influence election results. Polling is simply a tool journalists use to gain information, he asserts, and the media have an obligation to provide that information to the public. Although polls may have potential drawbacks, such as discouraging people from voting, they still perform a valuable function in a...

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1. Mass Media: Introduction
2. Is Bias in the Media a Serious Problem?
   1. Chapter 1 Preface
   2. Media Bias Is a Serious Problem
   3. Media Bias Is Not a Serious Problem
   4. Liberal Media Bias Is a Myth
   5. Liberal Media Bias Is Not a Myth
   6. Bias Against Minorities Remains a Problem in the Meida
   7. Efforts to Fight Media Bias Against Minorities Are Misguided
   8. Broadcasters Should Be Required to Air a Variety of Opposing Views
   9. Broadcasters Should Not Be Required to Air a Variety of Opposing Views
   10. Periodical Bibliography
3. Is Concentration of Media Ownership a Serious Problem?
   1. Chapter 2 Preface
   2. Media Monopolies Are a Serious Problem
   3. Fears of Media Monopolies Are Misplaced
   4. Media Ownership Regulations Should Be Lifted
   5. Media Ownership Regulations Should Remain in Place
   6. Media Ownership Deregulation Has Harmed Radio
   7. Media Ownership Deregulation Has Helped Radio
   8. Periodical Bibliography
4. How Do the Media Affect Society?
   1. Chapter 3 Preface
   2. Media Violence Causes Youth Violence
   3. Media Violence Does Not Cause Youth Violence
   4. Media Polls Negatively Affect the American Political Process
   5. Media Polls Positively Affect the American Political Process
   6. Alcohol Advertising Encourages Teens to Consume Alcohol
   7. Alcohol Advertising Does Not Encourage Teens to Consume Alcohol
   8. Periodical Bibliography
5. How Will the Media Be Affected by the Internet?
   1. Chapter 4 Preface
   2. The Internet Will Make Newspapers Obsolete
   3. The Internet Will Not Make Newspapers Obsolete
   4. The Internet Has Made Child Pornography a National Problem the Government Must Address
   5. The Internet Has Made Government Action Against Child Pornography Untenable
   6. Internet Journalism Will Transform the Media Industry Paul Andrews
   7. The Media Industry Threatens to Stifle the Promise of the Internet
   8. Periodical Bibliography
6. For Further Discussion
7. Organizations to Contact
8. Bibliography

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