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Mass Media | Alcohol Advertising Does Not Encourage Teens to Consume Alcohol

The following viewpoint by sociologist David J. Hanson was inspired by hearings held by the New York state legislature on alcohol advertising, which aimed to determine whether such advertising has an effect on youth drinking. Hanson asserts that there is no scientific evidence demonstrating that advertisements encourage alcohol consumption or alcohol abuse by teenagers. He criticizes advocates of alcohol advertising bans for relying on “junk science” to support their arguments. Hanson is a sociology professor at the State University of New York at Potsdam and the author of Alcohol...

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1. Mass Media: Introduction
2. Is Bias in the Media a Serious Problem?
   1. Chapter 1 Preface
   2. Media Bias Is a Serious Problem
   3. Media Bias Is Not a Serious Problem
   4. Liberal Media Bias Is a Myth
   5. Liberal Media Bias Is Not a Myth
   6. Bias Against Minorities Remains a Problem in the Meida
   7. Efforts to Fight Media Bias Against Minorities Are Misguided
   8. Broadcasters Should Be Required to Air a Variety of Opposing Views
   9. Broadcasters Should Not Be Required to Air a Variety of Opposing Views
   10. Periodical Bibliography
3. Is Concentration of Media Ownership a Serious Problem?
   1. Chapter 2 Preface
   2. Media Monopolies Are a Serious Problem
   3. Fears of Media Monopolies Are Misplaced
   4. Media Ownership Regulations Should Be Lifted
   5. Media Ownership Regulations Should Remain in Place
   6. Media Ownership Deregulation Has Harmed Radio
   7. Media Ownership Deregulation Has Helped Radio
   8. Periodical Bibliography
4. How Do the Media Affect Society?
   1. Chapter 3 Preface
   2. Media Violence Causes Youth Violence
   3. Media Violence Does Not Cause Youth Violence
   4. Media Polls Negatively Affect the American Political Process
   5. Media Polls Positively Affect the American Political Process
   6. Alcohol Advertising Encourages Teens to Consume Alcohol
   7. Alcohol Advertising Does Not Encourage Teens to Consume Alcohol
   8. Periodical Bibliography
5. How Will the Media Be Affected by the Internet?
   1. Chapter 4 Preface
   2. The Internet Will Make Newspapers Obsolete
   3. The Internet Will Not Make Newspapers Obsolete
   4. The Internet Has Made Child Pornography a National Problem the Government Must Address
   5. The Internet Has Made Government Action Against Child Pornography Untenable
   6. Internet Journalism Will Transform the Media Industry Paul Andrews
   7. The Media Industry Threatens to Stifle the Promise of the Internet
   8. Periodical Bibliography
6. For Further Discussion
7. Organizations to Contact
8. Bibliography

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