Mass Media | Opinion Polls Are Good For Politics

Ihave spent my entire professional life designing, conducting, and reporting attitude surveys. I had the pleasure of working with two of the three acknowledged founding fathers of public opinion polling, George Gallup and Archibald Crossley. But more important, I had the good fortune of being trained by the much less acknowledged Paul Perry. Perry, who devised the Gallup Organization’s election methodology, was chiefly responsible for its remarkable polling record between 1950 and 1980. A record that helped restore credibility to all opinion polls, post-1948.

I think it is fair...

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