Marshall McLuhan (Cyclopedia of World Authors)
Herbert Marshall McLuhan (muh-KLEW-uhn) was one of the most original and controversial of twentieth century social theorists and critics, and his concepts on the impact of communications media on human society and culture have profoundly influenced later writers. The essence of his views was presented in his famous aphorism “The medium is the message,” by which he meant that it is the form of a communication, rather than its content, which has the greatest impact.
McLuhan was born and reared in western Canada and originally intended to become an engineer. After entering the...
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