6885 Elm St.
McLean
Virginia
22101-3810
USA
tel: (703)821-4900
fax: (703)448-9678
website: http://www.m-ms.com
SNICKERS REALLY SATISFIES Campaign
Overview
Advertisements positioning Snickers as a wholesome snack to satisfy hunger between meals helped make the brand the most popular candy bar in the United States. The "Snickers Really Satisfies" campaign of the 1980s and early 1990s revolved around the...
Source: Encyclopedia of Major Marketing Campaigns, ©2005 Gale Cengage. All Rights Reserved. Full copyright.
(The entire page is 2498 words.)
Want to read the whole thing?
Subscribe now to read the rest of this article. Plus, get access to:
- 30,000+ literature study guides
- Critical essays on more than 30,000 works of literature from Salem on Literature (exclusive to eNotes)
- An unparalleled literary criticism section. 40,000 full-length or excerpted essays.
- Content from leading academic publishers, all easily citable with our "Cite this page" button.
- 100% satisfaction guarantee READ MORE
