Home > Encyclopedia of Major Marketing Campaigns > Zenith Electronics Corporation

• THE QUALITY GOES IN BEFORE THE NAME GOES ON Campaign
• The Q-Word
• Further Reading

1000 Milwaukee Ave.
Glenview Illinois
60025-2400
USA
tel: (847)391-7000
fax: (847)391-7253
email: prweb@zenith.com
website: http://www.zenith.com

THE QUALITY GOES IN BEFORE THE NAME GOES ON Campaign

Overview

Starting in 1927, Zenith Radio Corporation, which became Zenith Electronics Corporation in 1984, used the advertising slogan "The Quality Goes In Before the Name Goes On." Throughout the decades that followed, as the company added a variety of consumer electronics products to its lineup, the slogan remained. It symbolized the Zenith reputation, which rested on...