Home > Encyclopedia of Major Marketing Campaigns > Yamaha Corporation

• SOMEDAY, YOU'LL OWN A YAMAHA Campaign
• A Loud, Overbearing Woman
• Further Reading

10-1, Nakazawache, Yamamatsu Shizuoka
430
Japan
tel: 534-602-850
fax: 534-652-798
email: infostation@yamaha.com
website: http://www.yamaha.com

SOMEDAY, YOU'LL OWN A YAMAHA Campaign

Overview

The "Someday, You'll Own a Yamaha" campaign, launched by the Yamaha Corporation in 1975 to sell its motorcycles in the United States, was not among the most memorable in history. In fact, Yamaha (a name adopted in 1987) has never produced a campaign that completely captured the imagination of the American public.

Nonetheless, Yamaha cycles have always been consistent...