Wrangler
400 N. Elm St.
Greensboro
North Carolina
27401
USA
tel: (336)332-3475
fax: (336)332-3518
website: http://www.wrangler.corn
ETERNITY Campaign
Overview
Since its inception in 1947, the Wrangler brand of clothing was aimed at a blue-collar market located primarily in the South, Midwest, and West. Wrangler and its major competitors, Levi Strauss and Lee, enjoyed steadily increasing sales of their blue jeans throughout the 1950s, 1960s, and 1970s. This long-term trend in rising sales peaked in 1981 when total U.S. jeans sales reached 560 million pairs. The baby boom generation was responsible for this...
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