Home > Encyclopedia of Major Marketing Campaigns > William Carter Company

• IF THEY COULD JUST STAY LITTLE 'TIL THEIR CARTER'S WEAR OUT Campaign
• Watch the Name
• The Imagination Machine
• Further Reading

1590 Adamson
Pkwy.
Morrow
Georgia
30260
USA
tel: (770)961-8722
fax: (770)960-1636
website: http://www.carters.com

IF THEY COULD JUST STAY LITTLE 'TIL THEIR CARTER'S WEAR OUT Campaign

Overview

In the 1990s the William Carter Company had an established market presence as producer of children's clothing under the Carter's, Carter's Classics, and Baby Dior brand names. Owned since 1996 by Investcorp, an investment bank based in the Persian Gulf sheikdom of...