• A WOMAN NEVER FORGETS THE MAN WHO REMEMBERS Campaign
• It's Not Always in the Name
• Further Reading

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A WOMAN NEVER FORGETS THE MAN WHO REMEMBERS Campaign

Overview

Whitman Candies, Inc., first used the slogan "A Woman Never Forgets the Man Who Remembers" as early as 1939. Unable to get the slogan registered, the company nonetheless found it successful and continued using it throughout the 1950s. In 1954 Whitman put out several full-scale print ads in such popular magazines as Life and the Saturday Evening Post, as well as in trade journals. Prior to this, Whitman had used the slogan...