Whitehall-Robins
Five Giralda Farms
Madison
New Jersey
07940
USA
tel: (973)660-5500
RECOMMENDED BY DR. MOM Campaign
Overview
Robitussin cough and cold products have always been available as over-the-counter preparations. A campaign that began in 1975 urged consumers to "Ask Your Doctor" or "Ask Your Pharmacist," thus adhering to the gold standard in health care advertising by advocating a link between the product and a health care professional. In 1986 Robitussin changed its approach by replacing the doctors and pharmacists in its advertising with another, perhaps more involved and caring, professional, "Dr. Mom." Robitussin was...
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