Home > Encyclopedia of Major Marketing Campaigns > White Castle System, Inc.

• Necessity Was the Mother of Invention
• Further Reading
• Value Meal versus Crave Clip
• Crave-Speak
• Further Reading

555 W. Goodale
Columbus
Ohio
43215
USA
tel: (614)228-5781
fax: (614)228-8841
website: http://www.whitecastle.com

Overview

White Castle hamburgers, which had their 75th anniversary in 1996, were essentially unchanged from the original. With the first hamburger to achieve mass popularity and the first fast-food product, White Castle founders had to make up the rules of the industry as they went along. They were the first to advertise...