Home > Encyclopedia of Major Marketing Campaigns > Whirlpool Corporation

• An American icon
• Anniversary Celebration
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• Listening
• Further Reading

2000 M-63 N.
Benton Harbor
Michigan
49022
USA
tel: (616)923-3189
fax: (616)923-5038
email: info@whirlpool.com
lnfo@KitehenAid.com
website: http://www.whirlpoolcorp.com/whr/
http://www.kitchenaid.com/

Overview

By emphasizing convenience, quality, and innovative features, the "KitchenAid. For the Way It's Made" campaign generated brand awareness and brand loyalty for KitchenAid appliances. KitchenAid, U.S.A....