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• IT'S NOT AN INVITATION TO ESCAPE LIFE, IT'S A WAY TO DIVE IN Campaign
• Magazine Maverick
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IT'S NOT AN INVITATION TO ESCAPE LIFE, IT'S A WAY TO DIVE IN Campaign

Overview

In April 1992 advertising agency Fallon-McElligott, Inc., introduced Men's Journal into a heavily competitive market with a simple but effective series of print ads that relied on dramatic photography and quotes from contemporary and historical male figures. The tag line for the campaign was "It's not an invitation to escape life, it's a way to dive in." At the time the main players in the men's...