Encyclopedia of Major Marketing Campaigns


Warner-Lambert Company



201 Tabor Rd.
Morris Plains
New Jersey
07950
USA
tel: (973)540-2000
fax: (973)540-7027
website: http://www.warnerlambert.com

Overview

Warner-Lambert, whose motto was "Making the World Feel Better," marketed Rolaids, an over-the-counter antacid that was first available in 1954. Rolaids was only one of several available antacids on the market, but its name...

[The entire page is 5776 words long]

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