Home > Encyclopedia of Major Marketing Campaigns > Warner Brothers Inc.

• BATMAN Campaign
• Underselling Batman Underwear
• Further Reading

4000 Warner Blvd.
Burbank
California
91522-0001
USA
tel: (818)954-6000
website: http://www.wb.com

BATMAN Campaign

Overview

During the 1989 filming of the Warner Brothers feature film Batman, actress Kim Basinger, who played the photojournalist and Bruce Wayne's romantic interest, Vicki Vale, commented, "It'll be an event instead of a movie." From a marketing perspective she could not have been more right. Starting with the initial print advertising created by Grey Advertising, New York, to announce the release—an all-black poster without words, bearing only the familiar Bat-signal logo as if summoning...