Home > Encyclopedia of Major Marketing Campaigns > Walt Disney Company

• I'M GOING TO DISNEYLAND Campaign
• Walt Disney: A Twentieth-Century Phenomenon
• Further Reading

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I'M GOING TO DISNEYLAND Campaign

Overview

Although the Walt Disney Company was founded in 1938, it was not until 1984 that it undertook national advertising. It was not long, however, before one of the world's best-known companies had one of the world's best-known ad campaigns. Tom Elrod, then the president of marketing and entertainment for Walt Disney Attractions, headed the team that created the "I'm Going to Disneyland" commercials. In 1987 a film crew caught Phil Simms, voted most valuable player in the Super Bowl, jogging...