Home > Encyclopedia of Major Marketing Campaigns > Volkswagen of America, Inc.

• Deja Vu
• Further Reading
• The Fahrvergnugen Phenomenon
• Further Reading
• Painting a Picture for Volkswagen Owners
• Further Reading

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Overview

In July 1995, Volkswagen of America Inc. launched a series of offbeat print and television advertisements that shared the tag line "Drivers Wanted," The campaign, which was created by Arnold Communications, sought to reinvigorate the German car company's flagging sales and poor brand image. While Volkswagen had been the...