Home > Encyclopedia of Major Marketing Campaigns > Vlasic Foods International Inc.

• PERFECT PICKLE Campaign
• Snappy or Saggy?
• Further Reading

Vlasic Plz.
6 Executive Campus
Cherry Hill
New Jersey
08002-4112
USA
tel: (609)969-7100
fax: (609)969-7311
website: http://www.vlasic.com

PERFECT PICKLE Campaign

Overview

Vlasic Foods Inc. (after 1998 Vlasic Foods International Inc.), a division of Campbell Soup Co. since 1979, sold pickles, relishes, and other condiments. Vlasic, the top-selling pickle in the United States, was the only nationally available brand throughout the 1990s. Despite the company's dominance, Vlasic had only moderate growth in the early part of the decade. Looking to jump-start its sales and create enthusiasm in the $550 million...