Home > Encyclopedia of Major Marketing Campaigns > Visa U.S.A.

• VISA. IT'S EVERYWHERE YOU WANT TO BE Campaign
• Taking the Gloves Off
• Further Reading

900 Metro Center Blvd.
Foster City
California
94404
USA
tel: (650)432-3200
fax: (650)432-8100
website: http://www.visa.com

VISA. IT'S EVERYWHERE YOU WANT TO BE Campaign

Overview

On October 1, 1985, Visa U.S.A. launched an advertising campaign that redefined the credit card company's image and substantially increased its sales and market share. Conceived by Visa's ad agency, BBDO, New York, this television and print campaign sought to differentiate Visa from its competitors and to position it as the most widely accepted credit card in the world. The...