Home > Encyclopedia of Major Marketing Campaigns > Virginia Tourism Corporation

• VIRGINIA IS FOR LOVERS Campaign
• Virginia Is for (Unrequited) Lovers
• Further Reading

3420 Lankford Highway
New Church
Virginia
23415-2934
USA
tel: (757)824-5000
website: http://www.virginia.org

VIRGINIA IS FOR LOVERS Campaign

Overview

In his book Romancing the Brand David Martin wrote about the kind of advertising that stretched the client's dollars, that is, the kind of advertising that got talked about and thus gained far more exposure than a mere paid advertisement ever could. People talked about such an ad "on their own time," so to speak, willingly promoting the product simply because it captured their imagination. Such a campaign was...