Home > Encyclopedia of Major Marketing Campaigns > United Way of America

• REACHING THOSE WHO NEED HELP AND THE POWER OF U Campaign
• A Local United Way Uses Hard Sell
• Further Reading

701 N. Fairfax St.
Alexandria
Virginia
22314-2045
USA
tel: (703)836-7100
website: http://www.unitedway.org

REACHING THOSE WHO NEED HELP AND THE POWER OF U Campaign

Overview

In 1987 United Way of America (UWA) celebrated its 100th birthday. As the nation's leading charitable organization, it constituted an umbrella organization combining thousands of local chapters that funneled contributors' dollars into worthy causes ranging from disaster relief to day care to physical rehabilitation. In honor of the...