Encyclopedia of Major Marketing Campaigns


United States Postal Service

475 L'Enfant Plz. SW
Washington D.C.
20260
USA
tel: (202)268-2000
fax: (202)268-4791
website: http://www.usps.gov

USPS IMAGE AND COMPETITIVE ADS Campaign

Overview

The United States Postal Service (USPS) delivers more than 40 percent of the world's mail, making it by far the largest postal delivery system in the world. By contrast, Japan's system, the second largest, handles only 6 percent. The USPS also delivers mail more cheaply than the postal systems of other industrialized nations. But the USPS is...

[The entire page is 2258 words long]

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