Encyclopedia of Major Marketing Campaigns


United States Department of Transportation

400 Seventh St.,
SW
Washington D.C.
20590
USA
tel: (202)366-1755
fax: (202)493-2062
website: http://www.dot.gov

FRIENDS DON'T LET FRIENDS DRIVE DRUNK Campaign

Overview

Since the mid-1960s alcohol has played a fatal role in half of the automobile accidents in the United States, amounting to the deaths of about 25,000 individuals each year. Organized efforts to bring attention to the issue, however, did not arise until the 1980s, when an anti-drunk driving sentiment began to grow. States began to implement stronger penalties for drunk driving...

[The entire page is 2186 words long]

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