United States Department of Agriculture Forest Service
201 14th St. NW
Washington D.C.
20024
USA
tel: (202)205-1661
fax: (202)205-1610
website: http://www.fs.fed.us
Overview
Smokey Bear, the USDA (U.S. Department of Agriculture) Forest Service's anti-forest fire icon, was conceived in 1944 to help inform the public about the hazards of forest fires, particularly those caused by humans. Though Smokey began as one among several advertising ideas, he soon claimed the limelight and became the primary representative for the Forest Service's forest fire prevention efforts. Smokey first appeared on...
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