Encyclopedia of Major Marketing Campaigns


United Negro College Fund

8260 Willow Oaks
Corporate Dr.
Fairfax
Virginia
22031
USA
tel: (800)331-2244
fax: (703)205-3507
email: webmaster@uncf.org
website: http://www.uncf.org

A MIND IS A TERRIBLE THING TO WASTE Campaign

Overview

In 1972 the United Negro College Fund (UNCF) launched its first major public-service campaign, designed to encourage support for 40 private black colleges and universities. The campaign was done with help from the Advertising Council, Inc., a nonprofit group that coordinated and produced public-service ad campaigns, and from advertising agency Young & Rubicam...

[The entire page is 2264 words long]

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