Home > Encyclopedia of Major Marketing Campaigns > United Airlines, Inc.

• FLY THE FRIENDLY SKIES Campaign
• Flying the Unfriendly Skies
• Mass Customization
• Further Reading

1200 E. Algonquin Rd.
Arlington Heights
Illinois
60005
USA
tel: (847)700-4000
fax: (847)700-2214
website: http://www.ual.com

FLY THE FRIENDLY SKIES Campaign

Overview

The long-running "Fly the Friendly Skies" advertising campaign celebrated the glamour of air travel and established a brand identity for United Airlines, Inc., one of the most successful companies in the industry. With its friendly tone, descriptions of pleasant surroundings and services on board the airplanes, and photographs of exotic locales, the...