Home > Encyclopedia of Major Marketing Campaigns > Unilever United States, Inc.

• Global Operations
• Further Reading
• Memorable or Notorious?
• Further Reading
• The Secret of Upton's Success
• Further Reading

390 Park Ave.
New York
New York
10022
USA
tel: (212)888-1260
fax: (212)906-4666
email: letters@lipton.com
website: http://www.unilever.com

Overview

Lipton Brisk became the leading brand of ready-to-drink tea in the United States shortly after its launch in the early 1990s, in part because of unusual advertisements that used clay puppets depicting celebrities. In the...