• CLASSIC ADS Campaign
• You Won't Wonder Where the Ad Went
• Further Reading

Unilever House
PO Box 68
Blackfriars
London
EC4P 4BQ
England
tel: 44-171-822-5252
fax: 44-171-822-5911
website: http://www.unilever.com

CLASSIC ADS Campaign

Overview

Though by the 1990s it had become a marginal brand, Pepsodent dominated the toothpaste market during the early and middle part of the twentieth century. The Pepsodent Company, which became a subsidiary of British soap conglomerate Unilever PLC in 1944, was also a dominant advertiser, and over the course of several decades it generated a number of memorable campaigns in various media. First there were the print ads of...