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• GOOD FOR ALL YOUR 2000 BODY PARTS Campaign
• Coupons, Samples, and Even Doctors
• Further Reading

33 Benedict Pl.
Greenwich
Connecticut
06836
USA
tel: (203)625-2000
fax: (203)625-1878
website: http://www.unilever.com

GOOD FOR ALL YOUR 2000 BODY PARTS Campaign

Overview

The Lever 2000 "Good for All Your 2000 Body Parts" campaign was developed by the advertising agency J. Walter Thompson in New York for Lever Brothers. Launched in May 1990, the campaign successfully introduced the new deodorant bar as a soap that was better for the skin because it combined effective deodorant protection with skin care ingredients. Lever 2000...