Home > Encyclopedia of Major Marketing Campaigns > Toyota Motor Sales USA

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19001 S. Western Ave.
Torrance
California
90509
USA
tel: (310)618-4000
fax: (310)618-7800
website: http://www.toyota.com

Overview

For more than three decades Toyota has been the dominant foreign car manufacturer in the U.S. market. Toyota consistently ranked among the top five vehicles in terms of quality. Industry experts and owners often called Toyota vehicles "bulletproof," a tribute to the car's reputation for economy, reliability, and value. Yet the company's advertising was rarely considered...