Home > Encyclopedia of Major Marketing Campaigns > The Topps Company, Inc.

• BAZOOKA JOE Campaign
• Walter Diemer: Inventor of Dubble Bubble
• Further Reading

1 Whitehall St.
New York
New York
10004
USA
tel: (212)376-0300
fax: (212)376-0573
website: http://www.topps.com

BAZOOKA JOE Campaign

Overview

The Topps Company has been an international marketer of entertainment products, principally collectible trading cards, confections, sticker collections, and comic books, since 1938. Topps has also manufactured the popular lollipop brands marketed as Ring Pops and Push Pops, minicollectibles sold as Precious Puppies and Baby Wild Animals, and novelty candy and gum products.

The Topps Company was founded as Topps Chewing Gum and...