Home > Encyclopedia of Major Marketing Campaigns > Timex Corporation

• How It Works
• Further Reading
• Timex Indiglo Night-Light Saves Lives
• Integrity in Advertising
• Consumer Participation
• Further Reading

PO Box 310
Middlebury
Connecticut
06762
USA
tel: (203)573-5000
fax: (203)573-5143
website: http://www.timex.com

Overview

The Timex Corporation's "It Takes a Licking and Keeps on Ticking" was one of the world's best-known advertising slogans. According to a 1992 Gallup survey of watch brands, 98 percent of all people recognized the Timex name. The company did business in more...