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• NIPPER AND CHIPPER Campaign
• David Sarnoff—Chief Executive or Prophet?
• Further Reading

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NIPPER AND CHIPPER Campaign

Overview

In 1898 a white dog with black ears named Nipper was born on the canvas of Francis Barraud, whose painting, His Master's Voice, depicted a dog's head bent toward a phonograph's horn. In 1901 Nipper became the trademark for the Victor Talking Machine Company, which was bought out by the Radio Corporation of America (RCA) in 1929. In 1990 the 92-year-old Nipper finally became a...