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• HEFTY, HEFTY, HEFTY, WIMPY, WIMPY, WIMPY Campaign
• Define "Biodegradable"
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1275 King St.
Greenwich
Connecticut
06831
USA
tel: (203)863-1000
website: http://www.tenneco.com

HEFTY, HEFTY, HEFTY, WIMPY, WIMPY, WIMPY Campaign

Overview

According to Walt Eckert, promotions manager at Tenneco Packaging, a division of Tenneco, Inc., the "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" campaign for the Hefty Cinch Sak trash bags ran from 1983 to 1988. The campaign was handled by Wells Rich Greene, which had served as the advertising agency for the line for many years. Later, from 1989 to 1992, the advertising for the...