Home > Encyclopedia of Major Marketing Campaigns > Tandy Corporation

• YOU'VE GOT QUESTIONS. WE'VE GOT ANSWER Campaign
• A Dominant Retail Player
• Further Reading

100 Throckmorton St.
Suite 1100
Fort Worth
Texas
76102
USA
tel: (817)415-3700
fax: (817)415-2647
website: http://www.radioshack.com

YOU'VE GOT QUESTIONS. WE'VE GOT ANSWER Campaign

Overview

In the early 1990s, Radio Shack had a nerdy, adult-male-only, pocket-protector image. It spent some $180 million a year on advertising (nearly all in print) but had little presence in the consumer's mind. With 60 million customers, 6,600 stores, and $2.8 billion in sales in 1992, Radio Shack was the largest consumer electronics retailer...