Encyclopedia of Major Marketing Campaigns


Sunkist Growers, Inc.

14130 Riverside Dr.
Sherman Oaks
California
91423-2392
USA
tel: (818)986-4800
website: http://www.sunkist.com

EVERYBODY KNOWS THE BEST NUTS COME FROM CALIFORNIA Campaign

Overview

Associated primarily with citrus fruits, Sunkist Growers, Inc., first began to promote a new line of pistachio nuts in 1992. By 1995, the Sunkist California Pistachio "Everybody Knows the Best Nuts Come from California" campaign had claimed the most prestigious awards in the advertising world, including a gold Clio presented to TBWA Chiat/Day, the...

[The entire page is 2238 words long]

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