Encyclopedia of Major Marketing Campaigns


Sunbeam Corporation

1615 S. Congress
Ave.
Delray Beach
Florida
33445
USA
website: http://www.sunbeam.com

JOE DIMAGGIO FOR MR. COFFEE Campaign

Overview

Mr. Coffee drip percolators gained a ubiquitous presence in kitchens and company break rooms across the United States after their introduction to the market in 1972. The appliance was known for its seemingly revolutionary ability to percolate better-tasting coffee in less than half the time of a traditional coffeemaker. In the late 1970s, legendary New York Yankee hitter Joe DiMaggio agreed to do a series of television...

[The entire page is 1994 words long]

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