Subaru of America, Inc.
2235 Route 70, W.
Cherry Hill
New Jersey
08002
USA
tel: (609)488-5000
fax: (609)665-3346
website: http://www.subaru.com
Overview
Subaru of America, Inc., undertook a $60 million advertising campaign in August 1994 in hopes of halting the company's seven successive years of declining sales. After a failed effort in the early 1990s to break into the mainstream American auto market, Subaru hired a new ad agency, Temerlin McClain, to rework its advertising strategy. The company opted to...
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