Home > Encyclopedia of Major Marketing Campaigns > Stouffer Frozen Foods

• IT'S NOT JUST LEAN, IT'S CUISINE Campaign
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5750 Harper Rd.
Solon
Ohio
44139
USA
tel: (440)349-5757
fax: (440)248-6413
website: http://www.leancuisine.com

IT'S NOT JUST LEAN, IT'S CUISINE Campaign

Overview

In 1994 advertising agency Messner, Vitere, Berger, McMnamee, Schmetterer/Euro RSCG took over the Stouffer's Lean Cuisine account and coined the tag line "It's Not Just Lean, It's Cuisine." The company hoped the slogan would link Lean Cuisine's frozen low-fat meals with Stouffer's premier line of frozen entrees. A well-established company, Stouffer successfully marketed frozen lasagne dinners and...