Home > Encyclopedia of Major Marketing Campaigns > Staples, Inc.

• THE MOST WONDERFUL TIME OF THE YEAR Campaign
• Staples Technical Center
• Further Reading

1 Research Dr.
Westborough
Massachusetts
01581
USA
tel: (508)370-8500
fax: (508)370-8989
website: http://www.staples.com

THE MOST WONDERFUL TIME OF THE YEAR Campaign

Overview

When television commercials for Staples first aired in 1994, they did so with a flair for humor and compassion. Founded in 1985 by Boston businessmen Thomas G. Stemberg and Leo Kahn, Staples, Inc., was the first of the large office supply chain stores. Because the superstore eliminated the middleman in product distribution, it was able to offer more products at lower prices than...